This privacy policy explains the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the associated websites, functions and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”). With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Data Controller

Sascha Pickelmann Lorenz G. Production and Distribution of Plastic Goods Sudetenstr. 76 82538 Geretsried, Germany Email address: info@lorenzg.de Owner: Sascha Pickelmann

Link to the legal notice: http:/www.lorenzg.de/impressum

bTypes of data processed:
– Master data (e.g., names, addresses).
– Contact details (e.g. email, telephone numbers).
– Content data (e.g. text entries, photographs, videos).
– Usage data (e.g. websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online service (hereinafter, we also refer to the data subjects collectively as “users”).

Purpose of processing

– Provision of the online service, its functions and content. – Responding to contact enquiries and communicating with users. – Security measures. – Audience measurement/marketing

Terminology used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. “Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means.

The term is broad and covers virtually any handling of data. “Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person. “Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

The term “controller” refers to the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. “Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 of the GDPR, we inform you of the legal bases for our data processing. Where the legal basis is not specified in the privacy policy, the following applies:

The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing to fulfil our services, carry out contractual measures and respond to enquiries is Article 6(1)(b) of the GDPR; the legal basis for processing to fulfil our legal obligations is Article 6(1)(c) of the GDPR, and the legal basis for processing to safeguard our legitimate interests is Article 6(1)(f) of the GDPR.

In the event that the vital interests of the data subject or another natural person necessitate the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.

Security measures

In accordance with Article 32 of the GDPR, we implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to, input of, disclosure of, and safeguarding the availability and segregation of the data. Furthermore, we have established procedures to ensure that data subjects’ rights are upheld, data is deleted and appropriate action is taken in the event of a data breach.

Furthermore, we take the protection of personal data into account right from the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default (Art. 25 GDPR).

Cooperation with data processors and third parties

Where, in the course of our data processing, we disclose data to other individuals or organisations (data processors or third parties), transfer it to them or otherwise grant them access to the data, this is done only on the basis of a legal authorisation (e.g. where the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Article 6(1)(b) of the GDPR), you have given your consent, a legal obligation requires it, or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). Where we engage third parties to process data on the basis of a so-called “data processing agreement”, this is done in accordance with Article 28 of the GDPR.

Transfers to third countries

Where we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or the disclosure or transfer of data to third parties, this shall only take place if it is necessary to fulfil our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests.

Subject to statutory or contractual permissions, we process data in a third country or have it processed there only if the specific conditions set out in Articles 44 et seq. of the GDPR are met. This means that processing takes place, for example, on the basis of specific safeguards, such as the officially recognised determination of a level of data protection equivalent to that of the EU (e.g. for the USA through the ‘Privacy Shield’) or compliance with officially recognised specific contractual obligations (so-called ‘standard contractual clauses’).

Rights of data subjects

You have the right to request confirmation as to whether data concerning you is being processed, and to obtain access to this data as well as further information and a copy of the data in accordance with Article 15 of the GDPR. You have the right, in accordance with Article 16 of the GDPR, to request the completion of data concerning you or the rectification of inaccurate data concerning you.

You have the right, in accordance with Article 17 of the GDPR, to request that relevant data be erased without delay, or, alternatively, in accordance with Article 18 of the GDPR, to request a restriction on the processing of the data. You have the right to request that the data concerning you, which you have provided to us, be returned to you in accordance with Article 20 of the GDPR and to request its transmission to other controllers. You also have the right, pursuant to Article 77 of the GDPR, to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to withdraw any consent given in accordance with Article 7(3) of the GDPR with effect for the future

Right to object

You may object at any time to the future processing of data concerning you in accordance with Article 21 of the GDPR. In particular, you may object to processing for the purposes of direct marketing.

Cookies and the right to object to direct marketing

‘Cookies’ are small files that are stored on users’ computers. Various types of information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service.

Temporary cookies, also known as “session cookies” or “transient cookies”, are cookies that are deleted once a user leaves an online service and closes their browser. Such a cookie may, for example, store the contents of a shopping basket in an online shop or a login status.

Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. For example, the login status may be stored so that users can access it again after several days.

Similarly, such a cookie may store the user’s interests, which are used for audience measurement or marketing purposes. Cookies are referred to as “third-party cookies” if they are provided by providers other than the controller operating the online service (otherwise, if they are only the controller’s own cookies, they are referred to as “first-party cookies”).

We may use temporary and permanent cookies and provide information about this in our privacy policy. If users do not wish cookies to be stored on their computer, they are asked to deactivate the relevant option in their browser’s system settings. Stored cookies can be deleted in the browser’s settings. Disabling cookies may result in functional limitations of this website. A general objection to the use of cookies employed for online marketing purposes can be made for a wide range of services, particularly in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . Furthermore, the storage of cookies can be prevented by disabling them in your browser settings.

Please note that, in such cases, you may not be able to use all the features of this website.

Deletion of data

The data we process is deleted or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this privacy policy, the data stored by us is deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations preventing its deletion.

If the data is not deleted because it is required for other, legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons. In accordance with legal requirements in Germany, data is retained for a period of 10 years in particular, pursuant to Sections 147(1) of the German Fiscal Code (AO), 257(1)(1) and (4), and (4) of the German Commercial Code (HGB) (books, records, management reports, accounting documents, trading books, documents relevant for taxation

documents, etc.) and for 6 years in accordance with Section 257(1)(2) and (3), (4) of the German Commercial Code (HGB) (commercial correspondence) . In accordance with statutory requirements in Austria, documents must be retained for 7 years in particular pursuant to Section 132(1) of the Federal Tax Code (BAO) (accounting records, receipts/invoices, accounts, vouchers, business documents, statements of income and expenditure, etc.), for 22 years in connection with land, and for 10 years for documents relating to services provided electronically, telecommunications, radio and television services provided to non-business customers in EU Member States and for which the Mini One-Stop Shop (MOSS) is used.

Business-related processing

In addition, we process – Contract data (e.g., subject matter of the contract, term, customer category). – payment data (e.g., bank details, payment history) from our customers, prospective customers and business partners for the purpose of providing contractual services, customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process our customers’ data as part of the ordering process in our online shop to enable them to select and order the chosen products and services, as well as to facilitate payment, delivery and fulfilment.

The data processed includes inventory data, communication data, contractual data and payment data, and the data subjects affected by the processing include our customers, prospective customers and other business partners.

Processing is carried out for the purpose of providing contractual services in connection with the operation of an online shop, billing, delivery and customer services. In doing so, we use session cookies to store the contents of the shopping basket and persistent cookies to store the login status. Processing is carried out on the basis of Article 6(1)(b) (execution of order processes) and (c) (legally required archiving) of the GDPR. The information marked as necessary is required for the establishment and performance of the contract.

We only disclose the data to third parties in connection with delivery, payment or within the scope of legal permissions and obligations towards legal advisers and authorities. The data is only processed in third countries if this is necessary for the performance of the contract (e.g. at the customer’s request for delivery or payment).

Users may optionally create a user account, which allows them, in particular, to view their orders. During registration, users are informed of the mandatory information required. User accounts are not public and cannot be indexed by search engines. Once users have closed their user account, their data relating to that account will be deleted, subject to any retention required for commercial or tax law reasons in accordance with Article 6(1)(c) of the GDPR.

Information in the customer account remains until it is deleted, with subsequent archiving in the event of a legal obligation. It is the users’ responsibility to back up their data prior to the end of the contract following cancellation. As part of the registration process, subsequent logins and the use of our online services, we store the IP address and the time of the respective user action. Storage is based on our legitimate interests, as

the user also has an interest in protection against misuse and other unauthorised use. This data is not disclosed to third parties as a matter of principle, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6(1)(c) of the GDPR. The data is deleted once statutory warranty and similar obligations have expired; the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place upon their expiry (end of commercial law (6 years) and tax law (10 years) retention obligations).

Akismet anti-spam check

Our website uses the “Akismet” service provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This is based on our legitimate interests within the meaning of Article 6(1)(f) of the GDPR. This service helps distinguish comments from real people from spam comments.

To this end, all comment data is sent to a server in the USA, where it is analysed and stored for four days for comparison purposes. If a comment is classified as spam, the data is stored for longer than this period. This data includes the name entered, the email address, the IP address, the content of the comment, the referrer, details of the browser and computer system used, and the time of the entry. Further information on the collection and use of data by Akismet can be found in Automattic’s privacy policy: https://automattic.com/privacy/.

Users are welcome to use pseudonyms or to refrain from entering their name or email address. You can prevent the transfer of data entirely by not using our comment system. That would be a shame, but unfortunately we see no other alternatives that work just as effectively.

Contacting us

When contacting us (e.g. via the contact form, email, telephone or social media), the user’s details are processed for the purpose of handling the contact enquiry and its follow-up in accordance with Article 6(1)(b) of the GDPR. Users’ details may be stored in a Customer Relationship Management system (“CRM system”) or a comparable enquiry management system. We delete the enquiries once they are no longer required. We review the necessity of retention every two years; furthermore, statutory archiving obligations apply.

Hosting and email dispatch,

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services and technical maintenance services, which we use for the purpose of operating this online service.

In doing so, we, or our hosting provider, process inventory data, contact details, content data, contractual data, usage data, meta data and communication data relating to customers, prospective customers and visitors to this online service on the basis of our legitimate interests in the efficient and secure provision of this online service in accordance with Article 6(1)(f) of the GDPR in conjunction with Article 28 of the GDPR (conclusion of a data processing agreement).

Collection of access data and log files

We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, the file, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for a maximum of 7 days for security reasons (e.g. to investigate misuse or fraud) and is then deleted. Data that must be retained for evidential purposes is exempt from deletion until the respective incident has been fully clarified.

Google Analytics

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR), we use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie regarding users’ use of the online service is usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active) . Google will use this information on our behalf to evaluate how users use our website, to compile reports on activity within the website, and to provide us with other services relating to the use of the website and internet usage. In doing so, pseudonymous user profiles may be created from the processed data.

We only use Google Analytics with IP anonymisation enabled. This means that the user’s IP address is truncated by Google within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. The IP address transmitted by the user’s browser is not merged with other data held by Google. Users can prevent the storage of cookies by adjusting their browser ; users may also prevent the collection of data generated by the cookie and relating to their use of the online service by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de. Further information on Google’s use of data, as well as options for settings and opting out, can be found in Google’s privacy policy (https://policies.google.com/technologies/ ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Users’ personal data is deleted or anonymised after 14 months.

Google AdWords and conversion tracking

We use, on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and commercial operation of our online offering within the meaning of Art. 6(1)(f) GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”). Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use Google’s online marketing service “AdWords” to place adverts on the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are shown to users who are likely to be interested in the adverts. This allows us to display adverts for and within our online offering in a more targeted manner, so as to present users only with adverts that potentially match their interests. If, for example, a user is shown adverts for products in which they have expressed an interest on other websites, this is referred to as “remarketing”. For these purposes, when our website or other websites on which the Google advertising network is active are visited, a Google code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as ” web beacons”) are embedded in the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies may also be used instead of cookies). This file records which websites the user has visited, what content they are interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and further details regarding the use of the online service.

We also receive an individual ‘conversion cookie’. The information collected via this cookie is used by Google to generate conversion statistics for us. However, we only receive the anonymous total number of users who clicked on our advert and were redirected to a page tagged with a conversion tracking tag. We do not, however, receive any information that can be used to personally identify users. User data is processed pseudonymously within the Google advertising network. This means that Google does not, for example, store or process the user’s name or email address, but instead processes the relevant data on a cookie-by-cookie basis within pseudonymous user profiles. In other words, from Google’s perspective, the adverts are not managed and displayed for a specifically identified individual, but for the cookie holder, regardless of who that cookie holder is.

This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google’s servers in the USA. Further information on Google’s use of data, as well as options for settings and opting out, can be found in Google’s Privacy Policy

(https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Jetpack (WordPress Stats)

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR) the Jetpack plugin (specifically the “WordPress Stats” sub-function), which integrates a tool for the statistical analysis of visitor traffic and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this online service is stored on a server in the USA. User profiles may be created from the processed data, although these are used solely for analytical purposes and not for advertising. Further information can be found in Automattic’s privacy policy: https://automattic.com/privacy/ and information on Jetpack cookies: https://jetpack.com/support/cookies/.

Google ReCaptcha

We integrate the bot detection feature, e.g. for entries in online forms (“ReCaptcha”), provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Created using Datenschutz-Generator.de by Dr Thomas Schwenke, Solicitor